# BRA2021 | Constantin Rotariu, CSO and co-founder, Bitcoin Romania: Courage to go against the stream!
Now that we’ve met the jury members of the Business Review Awards 2021, it’s time to shine the spotlight on the gala’s Platinum Partner: Bitcoin Romania, whose CSO and co-founder, Constantin Rotariu, sat down with BR for a preview talk of the event!
Constantin Rotariu, CSO and co-founder of Bitcoin Romania is a man on a mission: getting everybody and everything into Bitcoin. And rather sooner than later. For 7 years he has been on a crusade demystifying Bitcoin and promoting the vast opportunities of Bitcoin as a personal and / or corporate investment. Unbank yourself is his advice to anyone who is listening. And by connecting the online and offline world with their Bitcoin ATMs, the rise of Bitcoin Romania goes hand in hand with the skyrocketing course and increasing popularity of Bitcoin. Yet there is no end to his ambition: “We plan to have over 300 Bitcoin ATMs throughout Romania medio 2022.”
How do you define performance in the 2020 challenging year?
It was for everyone in the realm of Bitcoin quite an astonishing year. With record heights and an explosion of media coverage, more and more people place value in investing in Bitcoin. Also, a new phenomenon emerged where companies (and people) migrate part of their capital directly into Bitcoin. We have identified this trend and developed an investment package for companies to do just that, in a safe way with the initial investment guaranteed. On the local market (Romania) our own Bitcoin ATM network grew rapidly to 50 units throughout Romania, answering a clear need from bitcoin (and other cryptos) users. Our growth in the “challenging” year 2020 has been steady, aligned with the rise of Bitcoin.
2020 was a difficult year for everyone and for all companies. All our ATMs are located inside and traffic restrictions have made access to them difficult, but we have many clients on our online platforms. Bitcoin emerged in 2008, following a global economic crisis. The year 2020 was for Bitcoin a confirmation that it is the best digital asset currently existing, in the conditions of rising inflation and devaluation of the fiat.
Therefore, for many companies, in this situation, Bitcoin was the best solution to deposit their profit. I think you’ve already noticed a new trend emerging in the business realm, where companies transfer their capital from banks into crypto. The reason for this migration is simple and I keep repeating it: the value of the traditional money is kind of melting if you see in time. But putting it in the right cryptocurrency, that amount is bound to be growing. Yes, Bitcoin it’s a volatile currency, but in the last 10 years this has proven a stellar investment!
From your point of view, what mattered the most in a company’s leadership, to continue to keep the business afloat?
Most importantly, a firm belief in what you are doing, being able to translate that into a strategy, and definitely courage. Courage to go against the stream. When we started as the first in Europe to bring a Crypto ATM on the market, we were mainly busy “defending” Bitcoin, and “educating” people about what it is, and why and how they can benefit from it. Now 7 years later, we have more than 50 ATMs throughout Romania, making us the market leader in Europe. And we plan through our special partner program (Bitcoin Romania offers the possibility to franchise their ATM’s) to reach 300 ATM’s by medio 2022. We have over 250,000 Romanians using our platforms. We don’t have to “defend” Bitcoin anymore, instead we are now advising companies how to migrate part of their capital into Bitcoin through our special Secure Invest Program.
For more information on the ATM Partner Program: https://bitcoinromania.ro/blog/parteneriat/
Bitcoin Romania was the first and largest cryptocurrency trading platform in the country. Years of experience in the crypto market begin with the first Bitcoin ATM in Europe. After that, we worked non-stop to bring new ways of buying in Romania and we never strayed from our mission: getting everybody and everything into Bitcoin. This makes us always want more and every year to have more ambitious targets than in the previous year. To keep the business afloat was not easy, but when your work is your passion, like a hobby, you don’t see leadership as a difficult job. That is why the new ideas and all the ways of promotion came from the need to educate, more from the need to bring or make a profit.