Kambi Group plc Signs Multi-State Sports Betting Agreement with Affinity Interactive ™, Launching Online Presence
TA’XBIEX, Malta & NEW YORK – (COMMERCIAL THREAD) – Kambi Group plc (“Kambi”) has entered into a partnership to provide its online and on-site sports betting to Affinity Interactive ™ (“AI”), a leader in the omnichannel gaming industry, to fuel the next retail, AI digital and online sports betting offering, DRF Sports.
The multi-year partnership will provide AI with access to Kambi’s best betting solutions, from compliance and odds compilation to customer intelligence and risk management, all based on the proprietary software platform. by Kambi.
AI’s significant online and mobile presence, including the iconic 127-year-old Daily Racing Form, a leading provider of premium data and authoritative editorial coverage for horse racing and racing enthusiasts. sports in North America, and DRF Bets ™, one of the fastest in America. more and more online and mobile betting platforms, will allow it to instantly deliver Kambi’s technology and services to customers.
Kambi is a leading B2B provider of premium sports betting technology and services to the regulated global betting and gaming industry, with dozens of partnerships across six continents.
The multi-state deal will bring the Kambi-powered online bookie to Iowa ahead of its launch in other states throughout 2022 and beyond.
“We are thrilled to be working with the talented team at Affinity Interactive to deliver our leading software to sports enthusiasts across the United States, ”said Kristian Nylén, CEO of Kambi. “This agreement is an exciting opportunity to show the strength of our product and leverage our experience to be successful in the competitive sports betting market. The combination of Kambi’s cutting-edge technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets makes this an attractive sports betting proposition. ”
“This is an exciting time for Affinity Interactive and the sports betting industry, and the partnership with Kambi will allow us to capitalize on a number of exciting opportunities and position our businesses for shared success. This is the first step in our strategy to roll out the DRF Sports brand to online customers for sports betting and iGaming, ”said James Zenni, President of Affinity Interactive.
About the Kambi group
Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Our services encompass a broad offering ranging from front-end user interface to odds compilation, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s over 30 clients include ATG, Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming, and Rush Street Interactive. Kambi employs over 950 people with offices in Malta (Headquarters), Australia, Philippines, Romania, Sweden, UK and USA.
Kambi uses a cutting edge security approach and is ISO 27001 and eCOGRA certified. Kambi Group plc is listed on the Nasdaq First North Growth Market under the symbol “KAMBI”.
The company’s certified advisor is Redeye AB.
Phone: +46 (0) 8 121 576 90
About Affinity Interactive
Affinity Interactive is a leader in the omnichannel gaming industry with an extensive line of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with cutting-edge technology, digital and multimedia platforms and an online betting presence, Affinity Interactive has nearly one million combined customers and is well positioned to capitalize on the continuing dynamics of sports betting and online gambling on a global scale. Affinity Interactive companies also include: the iconic Daily Racing Form, “America’s Turf Authority since 1894” for horse racing and sports enthusiasts across North America; DRF Bets ™, one of the fastest growing online and mobile betting platforms in the United States; and DRF Sports, which provides fans with exclusive up-to-date sports betting statistics, information and analysis on all major US sports and leagues. For more information, please visit www.affinityinteractive.com, www.DRF.com, paris.DRF.com and www.DRF.com/sports.
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