The Corporate Finance practice of Deloitte advised the leading manufacturer of construction materials Duraziv in sales to Saint-Gobain


The Corporate Finance department of Deloitte advised the shareholders of Duraziv, the largest independent manufacturer of building materials in Romania, in the context of the successful sale of all the shares to the world leader Saint-Gobain. The transaction was finalized on September 30, 2021, after receiving the necessary approvals from the authorities.

Deloitte Romania structured and coordinated the sales process and advised the founders, Daniel Guzu and Irina Guzu, throughout the transaction. Duraziv is one of the leading providers of construction finishing solutions in Romania, with an integrated portfolio of adhesives and dry mortars, decorative paints and metals. Founded in 2003, Duraziv quickly became an established player in the building materials sector, one of the top five manufacturers in Romania and successfully competing with multinational companies. It was also the first local company to develop ecological paints through its flagship range, “Duraziv Odorless”.

Saint-Gobain is a French multinational with a turnover of 38 billion euros from 2020 and a vast experience and capacity for innovation. This operation will accelerate the company’s penetration into the market and enrich its offering to customers in the construction sector.

“Over the past few years, we have had a few unsuccessful attempts to sell the business. It was only after our collaboration with Iulia Bratu and the Deloitte team, whom I thank and congratulate, that I understood how to approach a transaction professionally and how far we would have been from our goal without their support. I am grateful that the factory we created is now under the management of a world leader, which can make it a significant player in the European market, and the people I have worked with have the opportunity to reach professional summits ”, declared Daniel Guzu, founder of the Duraziv group.

Irina Guzu, founder of the Duraziv group, added: “Beyond the success of our company, this transaction would not have been concluded under these very good conditions without the contribution of Iulia Bratu and the Deloitte team. It was a privilege to work with real professionals and to meet great people.

The transaction process was coordinated by Iulia Bratu, Corporate Finance Director, Deloitte Romania, and the project team consisted of Marina Nicola, Deputy director, Cristina Ifrim, Senior Partner, Razvan Cebuc, partner and Sabina preda, partner.

“We are honored to have been entrusted by our clients with this historic transaction, which marks the second sale from a market champion developed by vendors to a world leader in building materials. This achievement was supported by a complex process, managed by a dedicated and experienced team ”, declared Iulia Bratu, Corporate Finance Director, Deloitte Romania.

Deloitte Romania coordinates a multidisciplinary integrated mergers and acquisitions practice, with a holistic approach that spans multiple lines of services, including mergers and acquisitions advisory, transaction services, tax advice and legal advice. This enables Deloitte’s teams of qualified professionals to cover all relevant aspects of a transaction.

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